The Ministry of Rural Development (MoRD) announced the Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY) Antyodaya Diwas, on 25th September 2014. DDU-GKY is a part of the National Rural Livelihood Mission (NRLM), tasked with the dual objectives of adding diversity to the incomes of rural poor families and cater to the career aspirations of rural youth.

DDU-GKY is uniquely focused on rural youth between the ages of 15 and 35 years from poor families. As a part of the Skill India campaign, it plays an instrumental role in supporting the social and economic programs of the government like the Make In India, Digital India, Smart Cities and Start-Up India, Stand-Up India campaigns. Over 180 million or 69% of the country's youth population between the ages of 18 and 34 years, live in its rural areas. Of these, the bottom of the pyramid youth from poor families with no or marginal employment number about 55 million.

The DDU-GKY skilling ecosystem consists of The Ministry of Rural Development (MoRD) or the National Mission Management Unit (NMMU or NU), State Missions, Project Implementing agencies or training partners and Technical Support Agencies. Curriculum support is through National Council for Vocational Training (NCVT) and the Sector Skill Councils (SSC) of National Skill Development Corporation (NSDC). Combined with industry partnerships and partnerships with employers, the ecosystem comes together to provide the best possible training and gainful employment for a candidate.

As per the National Census 2011, 69% of the India's population lives in its villages. Over 55 million of the rural poor are young, between the productive ages of 15 to 35. If they are gainfully employed, they will fuel India's growth story. According to a FICCI-EY study, by 2020, the world will face a shortage of 47 million workers. India's rural youth, can become a demographic advantage If we train the underserved rural youth for employment, we will be able to transform poverty into productivity and aid in the broader economic objectives of the country. Towards this task, we look to our Project Implementation Agencies (PIAs) as our partners in adding effort and innovations leading to quality training and placements, thereby aiding in poverty alleviation.

Can help us convert this demographic opportunity into a demographic dividend DDU-GKY is a placement-linked Skill Training Initiative of the Ministry of Rural Development, Government of India. DDU-GKY works in Public Private Partnership (PPP) mode, wherein it invests in projects proposed by its training partners, facilitates technical support and creates an amiable environment where quality skill training is imparted to rural poor youth. It has developed systems and processes benchmarked with the best in the world to facilitate quality and building capacity needed to scale and achieve its goals

As ADS SKILLS PVT, LTD is partner PIA with DDUGKY and We are present at:-

Bihar MOU Signed By Our CEO Mr. Harindra Kumar Rai and Our Director Col VP Bhagat.